Market research from a single source
Our team is versatile and covers a comprehensive range of services. Specialists trained in social sciences, market and media psychology, IT, business administration and market research combine and amplify their skills to provide a holistic customer service.
Our staff guarantees the adequate conception, implementation and evaluation of market research studies.
We're making markets transparent
Co-founder and managing partner Michael Groß, responsible for the commercial management of the institute.
Research economics, the appropriate cost-benefit ratio of a study and the strategic orientation of the institute, including management, are my main concerns.
Emanuel Lungu is in charge of employee surveys on the subject of data protection and manages national and international studies for our key accounts.
International surveys always demand a great amount of coordination and communication. The best moment is at the latest by the start of the fieldwork, when all the pieces fall into place and the study starts to noticeably roll.
Patrick Reimann, specialist in market and social research, carries out evaluation and reporting.
The precise data evaluation and the specific preparation of the results are particularly important to me.
Axel von Wecus, co-founder and managing partner, is responsible for the methodology and data analysis.
The choice of the right research method, its scientifically sound application and reliable study results are fundamental.
Industrial engineer Thomas Frenz is head of data evaluation and the back office.
I supervise the engineering of data evaluation and appreciate highly efficient and precise work. Team spirit is essential to ensure that everything goes hand in hand.
Since 01.02.2023, data evaluation and report compilation have been the main tasks of Franziska Alexandré, who is a business economist.
I appreciate the focused work in data evaluation and the visualization of the results in reports.
Co-partner and business economist Martin Schulz, senior project manager and customer consultant, specializes in the energy market.
The customer's interests, his questions, are the focus of my consulting and project management. The energy market has its own laws, is characterized by changes, but is also influenced by stable factors
Katja Zürtz-Ferkinghoff evaluates employee surveys and manages the commercial sector of the institute.
Reliability and a pleasant and productive working atmosphere are important to me; all these are qualities that play an important role at the institute and in employee surveys.
Ulf Merkel has been managing national and international projects in the industrial and healthcare sectors since July 2023.
In my job, I particularly appreciate the opportunity to advise customers and offer them support. The insight into new and fascinating markets makes my work extremely interesting and varied. I also appreciate the constant new challenges that promote my professional development and give me the opportunity to keep learning.
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